New build purchases come with their own pressures, from build delays to valuations and developer incentives. We’re not tied to any developer, so our advice is about getting the right mortgage for you and keeping your offer on track. Get in touch and we’ll talk you through what’s possible.
HTG Mortgages
New Build Mortgages
Last Updated: August 2026
Featured in The Telegraph • Daily Mail • The Times • Sky News
Buying a brand new home comes with its own mortgage considerations: build delays, valuations, and developer incentives that can affect how much you can borrow. We have no relationship with any developer, so our advice is about the right mortgage for you, not about selling a particular plot.
Extended mortgage offers to cover build delays, some lenders offer up to 12 months instead of the usual 3 to 6.
No ties to any developer. Our advice is independent.
Guidance on how developer incentives can affect your mortgage.
As featured in…












Meet your Advisor
Harry Goodliffe
- FCA Authorised
- Director & Mortgage Advisor
“I‘m not about confusing jargon or passing you from person to person. From our first chat to the day you get the keys, you’ll deal directly with me. I‘ll keep you updated, answer any burning questions, and do everything I can to make the whole process as stress-free as possible.”
Let’s Talk About Your Mortgage
The new build mortgage process
1
Step 1
First Chat
Get in touch to talk through your build’s timeline, the development, and what you’re looking to borrow.
2
Step 2
Review
We review your timeline and the development, including any incentives on offer, to see how they affect your mortgage.
3
Step 3
Lender Match
We match you to a lender with an offer period that suits your build timeline.
4
Step 4
Application
We handle your application through to offer, keeping it valid through to completion wherever possible.
About
Our approach.
Why choose HTG Mortgages?
Here’s what matters most when you’re buying a new build:
No developer relationships
We’re not tied to any developer or new build site. Our advice is about your mortgage, not about selling you a plot.
Offers that cover build delays
We help make sure your mortgage offer stays valid even if completion is delayed, which happens often with new builds.
Valuation guidance
If a lender’s valuation comes in below the agreed price, we can explain your options and what to do next.
Clarity on developer incentives
We explain how incentives like stamp duty contributions or free upgrades can affect the loan-to-value your lender will use.
How HTG Mortgages Can Help
We help buyers deal with the parts of a new build purchase that catch people out, including timing, valuations and incentives. We can help with:
- Finding a lender with an offer period that suits your build timeline
- Explaining how a down-valuation would be handled
- Making sense of developer incentives and how they affect your mortgage
- Supporting you through to mortgage offer
Who new build mortgages can help
This page is for you if:
- You’re buying a property that hasn’t been built yet or is still under construction
- You’re concerned about your mortgage offer expiring before completion
- You’ve been offered incentives by a developer and want to know how they affect your mortgage
- You want independent advice, not advice tied to the developer’s own recommended broker
New build purchases have their own timeline pressures. Get in touch early, ideally before you exchange, so we can make sure your mortgage is set up to match your build’s schedule. If this is your first purchase, our first-time buyer page covers deposits and the application in more detail. We work with buyers across Hampshire, including Eastleigh.
Why use HTG’s mortgage services?
Available 24/7, so we are always there to help when you need us
We are an independently owned, whole-of-market mortgage broker offering first-charge mortgages
We provide unrivalled customer service, ensuring that you get the care you deserve


